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TBWA\Chiat\Day has hired two creative directors from Amsterdam who will work on adidas, Starz/Encore and other accounts.
Boyd “Bo” Coy-ner, 37, and Kai Zastrow, 36, joined the agency’s San Francisco office last week after working as a freelance team for the past two years on brands such as M-Tel, Becks, T-Mobile and adidas. Previously, they worked at Wieden + Kennedy’s Amsterdam office, focusing primarily on Nike.
Before moving to Amsterdam, Coyner also worked at Goodby, Silverstein & Partners in San Francisco, where he met Chuck McBride, who is now TBWA\C\D’s executive creative director.
The hiring is the first major personnel move made by Michael Allen since he left the agency’s Los Angeles office late last year to become president of the San Francisco location.
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