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Bruce Dennler, head of media agency Carat ICG’s San Francisco office, is taking on national responsibilities for several of Carat North America’s research and planning projects. The media projects include the development of new programs known as media optimizers.
As senior vice president of strategic projects, Dennler, 37, will remain in San Francisco and report directly to Stig Karlsen, president of Carat North America. Earlier in his career, Dennler worked as a media planner and supervisor at McCann-Erickson’s New York office and Media Buying Services in New York.
Susan Rowe, account supervisor at Carat ICG, is being promoted to general manager of the San Francisco office.
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