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NEW YORK EarthQuake Media and Agency.com’s i-Traffic division are among the first i-shops to adopt Unicast’s full-screen, 15-second online ad since its debut in April.
Media-buying agency EarthQuake Media and its creative sibling Glow Interactive, both New York, used the full-screen ad to promote the second season of HBO’s Project Greenlight. The effort, which ran throughout June on sites like NYMetro.com and USAToday.com, retrofitted a TV spot plugging the series to the Internet via the ad unit.
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