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CHICAGO Keebler’s Cheez-It cracker brand is set to make its big-screen debut next week with a new commercial from Leo Burnett.
The Chicago agency’s 60-second spot, directed by Joe Pytka, plays off The Hunchback of Notre Dame. In the ad, which breaks Aug. 22, people are shown running from the Hunchback as he lumbers through Old World Paris. When he retreats to his bell tower, his humpback is revealed to be a hidden box of Cheez-It and the deformed face mask enables him to enjoy the crackers in peace.
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