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Client To Spend $75 Mil. In 1999, Also Introduces New Diet Tagline
NEW YORK–Dr Pepper will spend a record $75 million on advertising in the year ahead as it rolls out 10 new TV spots that use humor and hyperbole to sell its regular and diet brands.
Diet Dr Pepper also introduces a new tagline: “Diet Dr Pepper tastes more like regular. That’s our story and we’re sticking to it.” (Previous tag: “It’s the taste you’ve been looking for.”)
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