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BOSTON Modernista! stages a holiday bash, Hummer-style, in “Celebrate,” a 30-second spot that touts DVD player deals for the General Motors’ H2 and H3 vehicles.
The commercial presents the smooth ride of a Hummer, which is shown gracefully banking around curves on a deserted hillside far from town, as ambient music plays on the soundtrack.
Perspective quickly shifts to a raucous scene inside, with tinsel-strewn 20-something revelers (including one in a reindeer costume) enjoying the show playing on the SUV’s DVD monitor.
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