Cysive, Turner TV Properties, Kids II, Financier Come Aboard
ATLANTA--Huey/Paprocki has won five advertising assignments. New work will break before the end of next month for two of the clients.
The largest account is Cysive, a developer of e-commerce architecture in McLean, Va. Cysive has hired the Atlanta shop to create a business-to-business print series. Client marketing program manager Mike Hayes said the account was currently worth "under $5 million," including all media, which will be handled by Next Media in Dallas.
A source said the budget could go much higher as a result of Cysive's initial public offering. The IPO opened at $17 a share in the second week of October; by last Wednesday, the stock was selling at $40.
Huey/Paprocki was recommended to Cysive by The Martin Agency in Richmond, Va., which participated in early talks with the client and where principal Ron Huey worked in the early 1990s.
Hayes said Cysive also spoke with E. James White in Herndon, Va., and the McLean office of Arnold Communications.
Breaking later this fall will be a series of 10 print executions promoting Turner Broadcasting Systems' Cartoon Network spinoff, Boom-erang, which launches April 1, 2000. The channel will feature retro cartoons like Yogi Bear, Huckleberry Hound and Wally Gator.
Another TBS property, Turner South, has hired Huey/Paprocki to assist on brand advertising. The initial assignment is a print piece promoting Southern Living Presents.
Kids II, a maker of children's educational toys, hired Huey/Paprocki as its first consumer advertising agency. An initial print piece for the Alpharetta, Ga., client breaks in American Baby's November issue.
Peachtree Franchise Finance, a restaurant financier in Vinings, Ga., hired the shop for print work.
Individual billings were not disclosed. Other than Cysive, the clients will handle media buys internally.