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ATLANTA Sportswear manufacturer Jerzees has selected Huey/Paprocki as its lead agency, the client confirmed.
Jerzees, the mass-market retail division of Russell Corporation, chose the Atlanta agency following an informal evaluation of local shops that included Fricks/Firestone and Sawyer Riley Compton, sources said. Previous advertising had been handled by Interpublic Group’s Fitzgerald + Co., also in Atlanta.
The client had ceased advertising about a year ago, according to sources. The search for a new agency followed consumer research conducted by the company.
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