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BOSTON Lapiz said it has been selected by H&R Block to handle integrated advertising chores targeting the Latino market.
The agency in Chicago already had a relationship with the tax preparer, handling a Web site development assignment.
Lapiz’s mandate now expands to include TV, radio, outdoor, Web, promotions and other materials.
The shop won the chores following a review. Independent Cruz/Kravetz:Ideas in Los Angeles has previously worked on the client’s Hispanic assignment.
“What Lapiz was able to bring to the H&R Block brand was a clear understanding of our business, coupled with a fresh perspective in both strategy and creative development,” said Kathy Collins, client vp, marketing, communications and brand management.
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