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CHICAGO — Tax preparer H&R Block has shifted national broadcast buying duties to its creative shop, Interpublic Group’s Campbell Mithun, Minneapolis.
The client spent $35 million on national broadcast in 2001, per CMR, a figure that could increase as Block said earlier this year that it planned a $100 million total marketing campaign for 2002 [Adweek, Jan. 28].
The agency won creative and media planning duties on the account two years ago after a review, but buying had remained with WPP Group’s Mediaedge:cia, New York.
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