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DALLAS Alex Lopez Negrete, president and CEO of Lopez Negrete Communications, will lead the Association of Hispanic Advertising Agencies as chairman, the trade group said.
Carl Kravetz, chairman and CEO of Cruz/Kravetz: Ideas in Culver City, Calif., will serve as chairman-elect of the AHAA.
Other members elected to the board’s executive committee are: treasurer Jose Lopez-Varela, vice president and managing director, Hill, Holliday Hispanic in Miami; and secretary Jackie Bird, president and CEO of Wing Latino Group in New York.
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