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Following the adage, “Work smart, not hard,” New York-based HotSocket, a marketing services company, today released version 4.0 of its SMART engine for analyzing and improving online campaigns.
The SMART engine tests multiple versions of online promotional offers, such as winning a free vacation, to see which ones attract the most customers. The software upgrade makes it possible for HotSocket to use data gathered by the company’s partners to help clients retain customers once they have clicked on a banner, e-mail or other interactive ad.
Additionally,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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