JetBlue Says Neeleman's Shift Won't Impact Agency Roles
LOS ANGELES The dismissal as CEO of JetBlue founder David Neeleman will not affect the airline's relationship with JWT, New York, according to manager of corporate communications Bryan Baldwin. He added that Andrea Spiegel will remain vp, sales and marketing, charged with managing the agency relationship. The Forest Hills, N.Y.-based company's board pressured Neeleman to step aside after a spate of operational problems including planes stranding passengers on runways for hours as a result of storms. Neeleman said he would stay on as Chairman. COO Dave Barger has been named the airline's new CEO.
Leo Burnett Italia Takes Home Grand Clio for Aqualtis Spot
MIAMI Leo Burnett Italia, Milan, on Saturday won the Grand Clio at the 48th International Clio Festival at the TV/Cinema and Radio awards gala in Miami for an Aqualtis Washing Machine commercial titled "Underwater World." Saatchi & Saatchi, New York, which won the Grand Clio in print for 42 Below vodka, was named Agency of the Year, and Saatchi & Saatchi Worldwide was named Agency Network of the Year. BBDO Argentina, Buenos Aires, was awarded the Grand Clio in Innovative Media for Nike's "Barrio Bonito" effort, and R/GA, New York, won the Grand Clio in Interactive for the Nike+ Web site. 180, Amsterdam, won the Grand Clio in Integrated Campaigns for Adidas' "+10." Leo Burnett, Chicago, won the Grand Clio in the Billboard category for McDonald's "Sundial." And Sony PlayStation's 1999 spot "Double Life" from TBWA\London was inducted into the Clio Awards Hall of Fame.
Lescarbeau Named President, CCO of Carmichael Lynch
CHICAGO IPG agency Carmichael Lynch hired Mike Lescarbeau as president and CCO. Lescarbeau was most recently a creative director at WPP Group's Ogilvy & Mather in New York and has had stints running his own shop, Oneandall, and Fallon, both in Minneapolis. In the post, Lescarbeau will be part of a three-person management team that includes CEO (and former president) John Colasanti and CFO/CCO Mark Feriancek. The Minneapolis shop has been without a CCO since Peter McHugh left the post in August 2006. The agency is currently defending creative duties on Porsche Cars North America's $25 million account, and recently parted ways with A.G. Edwards on its $20 million account.
Y&R Establishes Digital Unit; Eyes Interactive Revenue of 15%
NEW YORK Young & Rubicam is creating an in-house interactive unit that it hopes will help the agency evolve with the digital age. The WPP agency hopes to grow interactive from 3 percent of revenue today to 15 percent in three years as its roster of packaged-goods advertisers like Colgate-Palmolive, Campbell's and Cadbury Schweppes begins to move away from traditional media. The new unit, which is still unnamed but will carry the Y&R brand, brings together about 250 agency employees currently working in interactive. Global CEO Hamish McLennan said the agency's capabilities are "inconsistent" in its 165 offices worldwide. Tarik Sedky is returning to Y&R in the new role of chief digital officer. He is tasked with building the agency's interactive ranks through recruitment, retraining and new hires, he said, with initial emphasis on North America.
$50 Mil. Big Lots in Review After 20 Years With SBC Advertising
BOSTON Retailer Big Lots said it has hired Pile and Co. here to lead a review of its creative account handled by SBC Advertising for nearly 20 years. The client in Columbus, Ohio, spent slightly more than $50 million last year in U.S. measured media, per Nielsen Monitor-Plus. SBC in Westerville, Ohio, has been invited to defend. In March, IPG's Initiative added planning, digital and local buying duties on Big Lots stores following a review. The agency already handled the national buying portion of the business. Big Lots operates about 1,350 stores in 47 states, offering a range of bargain-priced merchandise.
NFL, Fox and MySpace Combine For Super Bowl Web Extensions
NEW YORK Fox Sports and News Corp. sibling MySpace said last week they would partner with the NFL for a Web platform that will combine on-demand viewing of next year's Super Bowl commercials after the game with interactive extensions never before offered. A key part of the deal will be the in-game promotion of the Super Bowl-branded site on My Space, FoxSports.com and NFL.com. Fox ad sales chief Jon Nesvig said last week that none of the extensions have been sold yet, but about 30 percent of Fox's Super Bowl ad inventory has.
Orkin Splits With JWT, Throws $25 Mil. Creative Up for Review
NEW YORK WPP's JWT in Atlanta has split with 30-year client Orkin, which said it has retained The Bedford Group to conduct a review. The client spent about $25 million in measured media in each of the past two years, per Nielsen Monitor-Plus. Atlanta-based Orkin is an insect, rodent and termite control company. Ads have frequently featured the friendly "Orkin Man," who helps homeowners solve pest-related problems. Tony Accurso, co-president of JWT in Atlanta, said in a statement that the parting is a result of "differences in creative vision. Orkin has been a long-valued partner of JWT, and we're very proud of the years we've spent helping build what is considered the strongest brand in the category. But the chemistry doesn't work any more. We wish them all the best."