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MindShare Retains Global Kodak Media After Review
NEW YORK WPP’s MindShare has successfully defended its global traditional media planning and buying chores for Eastman Kodak; its sister shop Neo@Ogilvy was awarded Kodak’s digital business, per sources. Aegis’ Carat Fusion was the digital incumbent. Kodak’s domestic media spend was $90 million in 2005, down from $205 million three years earlier, according to Nielsen Monitor-Plus. Global spending figures were not available. Kodak launched the media consolidation review in August.
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