MindShare Retains Global Kodak Media After Review
NEW YORK WPP's MindShare has successfully defended its global traditional media planning and buying chores for Eastman Kodak; its sister shop Neo@Ogilvy was awarded Kodak's digital business, per sources. Aegis' Carat Fusion was the digital incumbent. Kodak's domestic media spend was $90 million in 2005, down from $205 million three years earlier, according to Nielsen Monitor-Plus. Global spending figures were not available. Kodak launched the media consolidation review in August.
L.L. Bean, JWT Split After Slightly More Than a Year
NEW YORK JWT is splitting with L.L. Bean, 14 months after the WPP shop landed creative duties on the brand, the agency confirmed. A JWT representative said the split was by mutual consent and that the relationship was winding down. The rep referred further questions to the Freeport, Maine, client, which did not return calls on Friday. As such, L.L. Bean's future plans were not clear. JWT in New York produced one TV spot for the client, but little else, said sources. Major media spending totaled more than $7 million in the first nine months of 2006 and $25 million last year, per Nielsen Monitor-Plus. JWT and sister shop MEC Interaction won creative and media duties, respectively, in September 2005 after a review. Media duties will not be affected by the split, sources said.
Saatchi N.Y. Wins $15 Mil. Cold Stone Creamery
NEW YORK Saatchi & Saatchi on Friday landed creative duties on Cold Stone Creamery after a review that involved a handful of other undisclosed shops. Estimated billings are more than $15 million. Saatchi's New York office will manage the business. Separately, the Tempe, Ariz.-based company is conducting a media review that's down to three finalists, with a decision expected by early December, a client representative said. Those finalists also weren't disclosed. Previously, Cold Stone built its brand through public relations and product placement and, as such, did not have a lead creative agency.
GlaxoSmithKline Moves Meds From WPP to IPG Agencies
NEW YORK Three IPG shops have landed ad duties on GlaxoSmithKline brands in five categories that previously were split between WPP agencies Grey Healthcare and Thomas Ferguson Associates, sources said.The assignments cover advertising efforts directed to doctors and other health professionals. A representative at GSK in Research Triangle Park, N.C., confirmed that brands were shifting, but declined to name them. Sources, however, identified them as diabetes drugs Avandia and Avandamet; asthma drugs Advair and Seretide; flu medications Fluarix and Relenza; migraine drugs Imitrex and Trexima; and Advodart, which treats hyperplasia. IPG will handle all of GSK's health professional advertising as a result of the shifts, the rep said. The shift to FCB Healthcare and Regan Campbell Ward McCann, both in New York, and Torre Lazur McCann in Parsippany, N.J., came after agency teams from IPG and WPP made recent presentations to client executives, said sources. Executives at the agencies either could not be reached or declined comment.
Euro RSCG Adds Sanofi Biz; Barros Named Business VP
LOS ANGELES Havas' Euro RSCG said it has expanded its global relationship with French pharmaceuticals giant Sanofi-Aventis and separately named Vanessa Barros vp, business development for the network's European operations. Barros will also supervise the Kraft business at Euro RSCG. She joined the agency in 2002 as a global account director in London, where she managed the Reckitt-Benckiser business. Prior to Euro RSCG, she worked on Reckitt and Johnson & Johnson at Publicis' Saatchi & Saatchi. The expansion with Sanofi-Aventis includes new assignments for Lovenox/Clexane, a leading thrombosis treatment, as well as additional work on diabetes drugs Apidra and Lantus. (Euro RSCG has handled various projects for the brands since 2004.) Neither agency nor client would disclose spending levels.