Retailer to Pick Finalists In $570 Mil. Review
NEW YORK A cut to finalists is expected this week in Wal-Mart's $570 million review, following client visits to 10 agencies, which concluded two weeks ago, sources said. Sources expect the field to be narrowed to a handful of shops. To date, the review has encompassed creative, media and interactive duties, but the client may break out media duties, interactive duties or both, said sources. (During the visits, creative shops put forth media and interactive partners, and each got an hour to present credentials.) The creative agencies are WPP's Ogilvy & Mather and JWT, both in New York; Publicis' Saatchi & Saatchi and Publicis, both in New York, and Leo Burnett, in Chicago; IPG's Draft FCB Group in Chicago and The Martin Agency in Richmond, Va.; MDC's Kirshenbaum Bond + Partners in New York; and the incumbents, Omnicom's GSD&M in Austin, Texas, and independent Bernstein-Rein in Kansas City, Mo. The review is being managed by Select Resources International in Santa Monica, Calif.
RFP in $80 Mil. Heineken Review Due Back End of Month
NEW YORK At least 11 agencies besides the two incumbents have been contacted for Heineken USA's review to consolidate Heineken and its new Heineken Premium Light accounts at a single shop, sources said. WPP's Berlin Cameron United (Premium Light) and Publicis in New York (Heineken) were invited to participate in the review for the estimated $80 million combined business, sources said. Other shops that received the RFP last week included IPG's Deutsch, Omnicom's Merkley + Partners, Publicis' Saatchi & Saatchi, WPP's JWT, MDC-backed Margeotes Fertitta + Partners and its sibling Kirshenbaum Bond + Partners; and independents M&C Saatchi and StrawberryFrog, all in New York, Havas' Arnold and independent MMB, both in Boston, and IPG's Carmichael Lynch in Minneapolis, sources said. It is unclear how many shops received the RFP, which is due back Aug. 30, and the client expects to hire an agency by December. Pile and Co. is handling.
Arnold Debuts First Print, Broadcast Work for Lee Jeans
CHICAGO Arnold will launch its first advertising for VF Corp.'s Lee Jeans brand since winning the account earlier this year under the banner "Get what fits." The new campaign, which includes television, radio and print, introduces a new line of jeans developed by the Merriam, Kan., company's Lee Fit Solution, which identified 200 points from 11,000 different body scans to help design better-fitting jeans, according to the company. Television, shot by photographer Peggy Sarota, will launch on Aug. 14, while print has begun appearing in August magazines. The Havas agency's New York office won creative duties on Lee's $30 million account in January after a review.
Google Hires Time Inc. Vet Naughton, Sells XM Ads
New York Former Time magazine president Eileen Naughton, who was the victim of an extensive round of layoffs last December, has landed at Google, where she will lead the company's New York sales operations. Naughton had logged more than 15 years of service at Time Inc., including stints as vp of investor relations for AOL Time Warner from August 2000 to January 2002. While no official reporting structure has been announced, it is expected that Naughton will work closely with Tim Armstrong, Google's vp, ad sales, North America. Naughton's move came just as Google was expanding further into the offline space—in this case satellite radio. The company signed an agreement with XM Satellite Radio to begin selling ad inventory through Google's dMarc media network. As part of the deal, Google's AdWords customers should be able to purchase radio spots along with keyword ads starting in the fourth quarter.