$90 Mil. Luxottica Won't Reach Out To Shops Until Month's End
NEW YORK Agencies won't be contacted about Luxottica until late August, said an executive at Pile and Co., the Boston consultancy handling the review for the eyeglass maker. The client put its $90 million media account into review last week, as well as creative for Lenscrafters, one of its 10 brands. Sources said that Omnicom's OMD, which handles the bulk of the media, and WPP's MindShare, which handles Cole Managed Vision, are expected to participate. IPG's Deutsch, the 12-year creative incumbent on Lenscrafters, said it will not defend the $65 million account, the agency's oldest. The Milan, Italy-based client, whose U.S. headquarters are in Mason, Ohio, would not comment. Other Luxottica brands include Pearle Vision, Sears Optical and Sunglass Hut.
7-Eleven Nears Decision on $40 Mil. Ad, Promotions Work
NEW YORK 7-Eleven this week will select a winner for its $40 million advertising and promotions account, a client rep said, ending a protracted search that began in March and was overhauled last month. 7-Eleven had been running two reviews—one for creative duties and another for promotional duties—until the incumbent, Omnicom's TracyLocke in Dallas, persuaded the client to hear pitches from holding company teams. Sources said TracyLocke teamed with Dieste Harmel Partners, The Promotion Network, Integer, and Javelin Direct. WPP's G2 joined with Grey Interactive, J. Brown and The Store. IPG put forth TM Advertising, McCann Erickson's youth division Tag Ideation, Zipatoni and Casanova Pendrill. ABA Consulting in Dallas is handling. Camelot Communications in Dallas handles media, which is unaffected.
L.L. Bean Picks 6 Shops To Vie For Its $20 Mil. Creative Biz
BOSTON Six semifinalists have been named in the review for creative duties on L.L. Bean's $20 million account, according to Pile and Co. in Boston. Contenders are Cossette Communications' Cossette Post, WPP's JWT, Publicis' Saatchi & Saatchi and Omnicom's DDB, all in New York; IPG's Hill, Holliday, Connors, Cosmopulos in Boston; and Omnicom's BBDO in Atlanta. Finalists will be named this month. L.L. Bean split with Omnicom's Martin/Williams in Minneapolis in July.
Four Shops Chase British Airways $100 Mil. Creative
NEW YORK Four London agencies were briefed last week in the global review of creative duties on British Airways' estimated $100 million ad account, sources said. They are independent M&C Saatchi, the incumbent; WPP's JWT; Omnicom's DDB; and Publicis-backed Bartle Bogle Hegarty, the client said. Pitches begin in London on Sept. 9. Media duties, with Publicis' ZenithOptimedia, are not in play.
The Coca-Cola Co. will hold tissue sessions in late August with the shops pitching its global iconic Coke Classic work, sources said. Final pitches are slated for September. Competing are WPP's Berlin Cameron/Red Cell and sibling Ogilvy & Mather; IPG's McCann Erickson; Publicis; and independents Wieden + Kennedy and Mother, the client said. London shop Naked and Len Fink/Amoeba in Santa Monica, Calif., are also involved. ... Four shops met last week with Hoover about its estimated $45 million account, sources said. They are Omnicom's TWBA\Chiat\Day, Playa del Rey, Calif., and DDB Chicago, Dentsu's DCA Advertising in New York and Publicis' Fallon in Minneapolis. Fallon last week said it withdrew from the contest, and DCA confirmed it also was no longer participating. The client did not return calls. The incumbents, Omnicom's Element 79 in Chicago and independent Ten United in Columbus, Ohio, are said to not be defending. ... Old Navy selected Deutsch for its holiday season work, sources said. The company also considered independents Taxi in New York and Eleven in San Francisco. IPG's Deutsch had handled Old Navy's estimated $180 million creative account until June, when the retailer said future assignments would be determined on a seasonal basis. StrawberryFrog in New York last week launched Old Navy's back-to- school effort, while Deutsch's upcoming ads target teens.