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MMB to Helm Subway Creative Following Goodby's DismissalSAN FRANCISCO Subway will consolidate its creative ad duties at MMB in Boston after firing its agency of 10 months, Goodby Silverstein & Partners in San Francisco last week. MMB has handled projects for Subway throughout Goodby's tenure, creating ads featuring pitchman Jared Fogle, which continue to air. During recent months, Goodby's relationship with the client became strained as the shop fought for approval to air a branding campaign it had produced but the client resisted. "Based on the successful work of our other national partner, MMB of Boston, we feel MMB can meet our advertising needs and we don't require additional help right now," said Tom Seddon, CEO of the Subway Franchise Advertising Fund Trust, in a statement. Just days before Goodby was dismissed, Subway CMO Chris Carroll resigned after almost six years with the company. His replacement has not been named. Subway spent about $165 million on ads through May 2005, per Nielsen Monitor-Plus. Ogilvy, Y&R Compete for Sears Brand as Client Cuts CostsNEW YORK Ogilvy & Mather and Young & Rubicam presented creative ideas to Sears executives last week in a shootout to handle brand advertising, as the client mulls a paring of the roster, sources said. Since Kmart's $12.3 billion acquisition of Sears in March, Sears Holdings Corp. chairman Edward Lampert has sought across-the-board cuts. With Grey joining the roster as lead agency on Kmart, the client is not expected to keep three WPP Group shops, sources said. The contest comes after Sears slashed the total fees it pays Y&R, Ogilvy and its subsidiaries to about $16 million, said sources. Shops referred calls to Sears, which declined comment. Sears spent about $650 million on ads last year and about $200 million through May, per Nielsen Monitor-Plus.NBC Universal Puts $140 Mil. Media Account in PlayLOS ANGELES NBC Universal Television Network will meet with selected agencies in late August, according to the RFP, with final pitches slated for mid-September. A decision in the review for the estimated $140 million media buying and planning account is due at the end of September, according to the form. Requests for proposals were sent to more than a dozen media and general- service agencies and were due on Friday, sources said. The account is said to cover all NBC properties. Horizon Media, MDC's Media Kitchen and Publicis' MediaVest are all on the NBC Universal roster. The client did not return calls.Massive Puts First Full-Motion Spots in Online Videogames New York in-game ad network Massive Inc. today breaks what it says is the first full-motion spots, with sound, in an online videogame. Ads for Panasonic and for U.K. broadcaster Channel 4 will appear in Funcom's Anarchy Online as futuristic plasma screens. The technology uses a "proximity trigger" to determine when players approach a spot location. They can walk away if they're not interested. Massive will deliver clients data on cumulative ad exposure.Coke's Calorie-Burning Enviga Slated for 2006 DebutNEW YORK Coca-Cola is planning to launch Enviga, a soda that is said to burn 50 to 100 calories just by drinking a 12-oz. serving, next year, per one executive. Enviga, a green tea-based, caffeinated, carbonated drink, is in clinical testing and is said to speed up the user's metabolism. The beverage will target active lifestyle consumers. A Coke rep said, "Some [of our projects] may find their way to market and some may not." Studies have shown that drinking green tea may promote weight loss by stimulating the body to burn calories.Vespa, KraftWorks to Break Ads for U.S. Dealer NetworksNew York Piaggio USA this week bows a new U.S. dealer network campaign for its Vespa brand by KraftWorks in New York. The print effort for the LX and Gran Tourismo models borrows its theme from Italian cinema posters. Four ads glorify mundane activities by framing shots of the scooters on the go with cinematic titles like "Out of Milk!" and critical raves. TBWA handles Piaggio's global efforts.

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