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Chase Contacts at Least 5 Shops In $300 Mil. Media Review

Los Angeles At least five agencies have received RFPs from JP Morgan Chase & Co. for its estimated $300 million media review, sources said. The client, which launched the review this month following its merger with Bank One, has contacted the New York offices of Aegis’ Carat, the Bank One incumbent; IPG’s Initiative, which handled some buying for Chase; Publicis’ Zenith and Optimedia; and Havas’ MPG.

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