Intel and Microsoft Look Off Roster to Tout 'Digital Home'
LOS ANGELES Intel and Microsoft are reaching beyond their agency rosters for a joint project involving Microsoft's Windows XP and Intel's Pentium 4 processor with HT. The assignment is intended to generate excitement around PCs and the coming of "the digital home," sources said. Among those contacted are IPG's Deutsch and Omnicom's BBDO, both New York, sources said, although BBDO declined to participate due to conflicts that include AOL. RFPs were sent out last month with presentations due by mid-August, sources said. The budget was undisclosed. Microsoft and Intel want their lead shops—IPG's McCann Erickson in San Francisco and Havas' Euro RSCG in New York, respectively—to focus on core business, sources said. The shops declined comment or referred calls to the clients, who could not be reached.
Former Creative Finalists Snub Subway's $300 Mil. Search
CHICAGO The three finalists from Subway's last creative review—independent Wieden + Kennedy in Portland, Ore., Omnicom's Goodby, Silverstein & Partners in San Francisco and IPG's Deutsch in New York—are unlikely to pursue the business again amid concerns about fees and franchisee relations, sources said. Subway last week contracted Joanne Davis Consulting in New York after splitting with Fallon Minneapolis in May. Subway's interim agency, independent McCarthy Mambro Bertino in Boston, has been invited to participate. Media is not in play. Subway officials confirmed the review but declined further comment. Subway spent about $300 million on ads in 2003, per Nielsen Monitor-Plus.
Delta to Choose Finalists in Review for $20 Mil. Account
Delta Air Lines expects to select three to five finalists this week in the review for its ad account, the consultant said. The Atlanta carrier is studying responses from 12 shops, including the creative incumbent, independent Brighthouse in Atlanta, and media incumbent, Publicis' Starcom in New York, said an executive with Rojek Consulting Group in New York. Delta spent about $20 million on ads last year, according to Nielsen Monitor-Plus.
Fleishman-Hillard Installs Tipline, Beefs Up Ethics Training
BOSTON Fleishman-Hillard chairman and CEO John Graham dispatched an internal e-mail Thursday detailing several policy changes, including the installation of a 24-hour telephone hotline allowing anyone to anonymously "report any questionable or unethical behavior 24 hours a day." The memo follows a lawsuit filed last month by the Los Angeles City Attorney alleging that FH's L.A. office overbilled the Department of Water and Power. The e-mail also reported FH's new ban on corporate contributions to candidates or ballot issues and a ramped-up ethics-training program for the Omnicom company.
Homeland Security Ads Urge Friends, Businesses to Be Ready
WASHINGTON The Department of Homeland Security will launch creative in September for its emergency-preparedness campaign. The work, by BBDO in New York, will feature friends and neighbors coordinating their own plans to implement in emergency situations. The TV, radio and Internet campaign will encourage Americans to make a communications plan, have an emergency supply kit and be informed. Homeland Security will pay $1.3 million in production costs for the pro bono effort. A second campaign, aimed at helping businesses protect themselves, will launch at the end of September.
Defense Wins Delay: Seifert, Early to Stand Trial in February
NEW YORK Judge Richard M. Berman last week pushed back the fraud trial of former Ogilvy & Mather execs Thomas Early and Shona Seifert from a Nov. 8 start to an unspecified date in February. The move came as lawyers for the defendants, accused of defrauding the government while working on the Office of National Drug Control Policy account, argued that they needed more time to complete discovery in the case. Defense lawyers must review 180,000 pages of e-mails and 200,000 pages of government documents before putting forward any motions in the case.