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Adweek Magazines to Launch ‘Marketing y Medios’
NEW YORK Adweek Magazines will launch Marketing y Medios, a monthly trade magazine covering marketing, media and advertising for businesses that target U.S. Hispanics, in September, the company said. The English-language publication and companion Web site will be produced by 12 staffers and will reach marketers, ad executives, and print and broadcast planners and buyers. “Hispanic Americans are a unique, vast and incredibly complex market, and the time is right to dedicate a publication entirely to them,” said Sid Holt, editor- in-chief of VNU’s Adweek Magazines.
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