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Samsung, Agencies to Prepare For $400 Mil. Consolidation

NEW YORK Samsung executives are scheduled to meet with three U.S. agencies at the client’s Korea headquarters in two weeks to prepare for the global consolidation of its estimated $400 million ad account, sources said. IPG incumbent Foote Cone & Belding is defending. WPP has put forth J. Walter Thompson, a roster shop in China and Spain. Omnicom’s BBDO also will participate, sources said. Publicis also has been invited and has tapped either Leo Burnett or Saatchi & Saatchi as lead shop.

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