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Y&R Scores NFL Assignment Valued at $100 Mil. NEW YORK—Young & Rubicam has parlayed a well-received campaign for the NFL and United Way into a corporate-image account from the NFL, without a review. The New York-based shop will create ads for the league, its players and its public service efforts, an agency representative said. The work will include TV, print and radio ads. The TV spots will run on networks contractually tied to the NFL, so media time will not be bought; however, the market value of the time is estimated at more than $100 million.OmniSky Splits With FallonCHICAGO—OmniSky will move most of its marketing programs in-house after parting ways with Fallon in Minneapolis. OmniSky and Fallon split after just six weeks due to what executives at the San Diego company called a shift in marketing strategy. Fallon won the estimated $40 million account in January after a review that included incumbent TBWA\Chiat\Day in San Francisco, Lowe Lintas & Partners in San Francisco and Ogilvy & Mather in New York [Adweek, Jan. 22]. OmniSky will continue to use Exile on 7th in San Francisco for online and direct advertising.McCann Takes $25-30 Mil. Sprint WorkNEW YORK—McCann-Erickson has won Sprint's ION account, estimated at $25-30 million, from incumbent D'Arcy Masius Benton & Bowles, without a review. ION is a system that allows users to run software applications up to 100 times faster than conventional modems. "We felt we needed to consolidate our advertising functions," said Claudia Moore, interim director of marketing for Sprint's long-distance services. McCann in New York already handles an estimated $200 million in Sprint business, including Sprint's local and business divisions.Cox Communications Taps Doner for $20 Mil. BizATLANTA–Cox Communications has awarded its ad account to Doner. The Southfield, Mich., agency won the cable company's $20 million business after a review that included Trone Advertising in Greensboro, N.C., and Atlanta, Martin/Williams in Minneapolis and Cramer-Krasselt in Chicago. Incumbent BBDO South in Atlanta resigned the account late last year after winning Cingular Wireless' $250 million business.Radisson's $20 Mil. Account to PMHCHICAGO—Radisson Hotels and Resorts has enlisted Peterson Milla Hooks to reintroduce the brand nationally. The Minneapolis boutique landed the account after a review of undisclosed agencies, said Brian Hooks, director of client services at the agency. The incumbent was Holland Mark Advertising in Boston. Radisson spent $20 million on ads through September of 2000, per Competitive Media Reporting. Holland Mark also cut 20 staffers, about 8-10 percent of its work force, last week, but CEO Bill Davis said the move was due to its recent loss of Citizens Bank, not Radisson's defection.Cordiant Reports EarningsNEW YORK—Cordiant Communications said its net new- business gains for 2000 were $750 million, an increase of 80 percent from 1999. Its group revenue increased by 54.1 percent to $780 million from $544 million in 1999. For the year, Cordiant posted revenue of about $184 million, due to its aqusitions, and an operating profit of $29.3 million. Operating margins increased 12 percent from 1999.Lowe Named CD at TBWA\C\DNEW YORK—David Lowe is leaving a creative group head post at Lowe Lintas & Partners to become a creative director at TBWA\Chiat\Day in New York, where he will oversee creative development on the agency's $100 million Kmart account. Lowe starts March 19 and reports to co-ecds Dallas Itzen and Patrick O'Neill. Lowe, 41, most recently worked on Perdue. TBWA\C\D liked Lowe's retail credentials, including work on Burger King at the former Ammirati Puris Lintas and McDonald's at DDB. Heyer Joins Coke From TBSNEW YORK—Steven J. Heyer was named president of Coca-Cola's Ventures Unit, responsible for managing all non-carbonated new businesses and ventures. He will report to chairman and CEO Douglas Daft. Heyer, 48, was most recently president and COO of the Turner Broadcasting System, where he helped launch 14 TV networks in various markets. Prior to his career at TBS, Heyer was president and COO of Young & Rubicam. Newswire RoundupDavis Media Group has won Best Western International's estimated $20-25 million ad account after a review that included Gray, Kirk/VanSant in Baltimore and Moses Anshell in Phoenix. … Supermarket chain Giant Eagle has cut to three in the review for its estimated $15 million ad account: Doner in Southfield, Mich., The Richards Group in Dallas and Hill, Holliday, Connors, Cosmopulos in Boston, said Laura Karnet, the client's svp/marketing. … BBC America has split its $10 million account after a review. Arnold in McLean, Va., picked up creative duties, while media duties went to Kirshenbaum Bond & Partners in San Francisco. Also contending were Ogilvy & Mather and TBWA\Chiat\Day, both in New York. … A TV campaign from FCB for the $50 million launch of Microsoft's Ultimate TV was scrapped and replaced with spots from Rodgers Townsend in St. Louis, the client said. FCB in San Francisco remains lead agency for the Mountain View, Calif., division of Microsoft and handled print for the launch campaign, said an Ultimate TV executive. … The Game Show Network has put its $5-10 million account into review. Incumbent TBWA\Chiat\Day in San Francisco is not participating.Success SecretsWhat's keeping kids in school these days isn't a thirst for learning. It's lusty, unbridled greed.So found Russell & Herder, which was recently tapped to create a poster series for Minnesota State Colleges and Universities that encourages kids to stay in school.Delving into junior-high-school students' minds, the Brainerd, Minn., shop held focus groups to find images that represented success to kids."We had gone into it thinking success was represented by alumni who go on to successful jobs," said Carol Russell, agency president. "But they weren't really interested in that. To them [success is] a hot car."Thus, one poster shows a red convertible with the license plate, "Math did it." Another reveals a snowboarder with the words "Science did it" emblazoned on her snowboard. A third consists of an idyllic beach scene, with a woman lounging under an umbrella that reads, "Math=success."The posters, which are hanging in Minnesota junior-high-school and middle-school classrooms, have been a big hit with teachers and students alike. But could they become too popular?"The worst that happens is that kids take them because they like the imagery," Russell said.

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