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TBWA\C\D Tapped for $30-50 Mil. Siebel Account
SAN FRANCISCO—TBWA\Chiat\Day in Playa del Rey, Calif., has won the $30-50 million Siebel Systems account, taking the software business from Ogilvy & Mather-owned Cole & Weber in Seattle, sources said. There was no review. Sources said Siebel talked to TBWA\C\D a year ago about its business and contacted the agency again recently.
$25 Mil. Siemens Creative to Publicis; Media in Play
NEW YORK—Publicis New York has won the estimated $25 million Siemens Corp.
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