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Timex to Launch Account Review
CHICAGO—Timex is determining whether it wants to use a consultant or conduct an account review in-house after splitting with Fallon in Minneapolis, according to a company representative. Jim Katz said the Middlebury, Conn., company expects to have a new agency in place by the end of the year. Fallon has handled the venerable watch brand since 1986. Timex spent $6 million on advertising last year, according to CMR.
HGTV Issues Requests for Proposals
NEW YORK—Home & Garden Television, a cable network owned by E.W.
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