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Tuerff-Davis Defends Anti-Litter Account

DALLAS—The Texas Department of Transportation has retained Tuerff-Davis EnviroMedia as the agency for its "Don't Mess With Texas" advertising account. The Austin, Texas, shop defeated crosstown rivals Kolar Advertising & Marketing and SWG&M for the estimated$2 million account in a review. Tuerff-Davis signed a two-year contract with the state for the creative and media duties of the popular anti-litter campaign. The pact includes an option for a two-year extension. Agency principal Valerie Davis credited the review win to her agency's insight on two primary sources of litter: Texans under 24 years old and fast-food eaters who toss their trash along roadsides. "Our strategy is to hit harder than ever on 'generation litter' and fast-food litter, which comprises 20 percent of all litter," she said. The agency plans to launch its first major Spanish-language advertising campaign in October.

Texas Lottery Contenders Prepare for Showdown

DALLAS—Proposals for the Texas Lottery Commission's estimated $34 million advertising business are due Thursday. The King Group of Dallas, the incumbent for the minority account, will mount a defense, the agency said. Among the other in-state shops expected to participate in the review are general-market incumbent Fogarty Klein Monroe of Houston, DDB in Dallas and SWG&M, Fellers and LatinWorks, all of Austin, Texas, sources said.

TXU Breaks National Radio, Print Campaign

DALLAS—Energy retailer TXU claims its unique business model makes it the "one-man band of the energy world" in one of three radio commercials breaking nationally today. The advertising campaign, created by Publicis in Mid America in Dallas, is aimed at building awareness among Wall Street analysts and individual investors of the company's stock. The effort includes four print ads that will appear in business publications including Fortune and Forbes through year's end. Publicis created a similar campaign for the Dallas-based client last fall.

Oliver Returns to Tracy Locke Partnership

DALLAS—Lynda Oliver has rejoined Tracy LockePartnership as group account director. Oliver will assist TLP chairman and chief executive officer Gary VonKennel in new-business initiatives and will work on "agency projects for existing clients," she said. Oliver comes to the Dallas shop from Verizon Information Services, also based here, where she was a group marketing manager for new media. Oliver had been an account supervisor at TLP from 1996-97.

Novell Nears Decision in Agency Review

BOSTON—Novell has heard presentations from the four contenders pitching its $30 million domestic advertising account, with a decision set for this week or next, sources said. Finalists are the team of incumbentSicolaMartin of Austin, Texas, and Young & Rubicam in New York; Hill, Holliday, Connors, Cosmopulos of Boston; Mullen in Wenham, Mass.; and J. Walter Thompson in New York, sources said.