DDB to Tout McDonald's Diner Inside
CHICAGO—After flirting with nonroster agency Ogilvy & Mather here, McDonald's has selected lead agency DDB Chicago to handle a project for its Diner Inside concept, the company said. Roster shops Leo Burnett, Chicago, and Arnold in Boston were invited to pitch. DDB will be handling TV for the six Diner Insides planned in the Evansville, Ind., market, the client said. The first restaurant opened in March 2001 in Kokomo, Ind. The Oak Brook, Ill., company plans to open as many as a dozen more around the state. Spending on the assignment was not disclosed.
Seven Pitch Heinz Pet Products
NEW YORK—Seven shops have advanced in H.J. Heinz Co.'s $10-15 million pet-food review: D'Arcy Masius Benton & Bowles, New York; Arnold McGrath, New York; Doner, Southfield, Mich.; Element 79, Chicago; The Martin Agency, Richmond, Va.; Carmichael Lynch, Minneapolis; and Suissa Miller, Los Angeles, sources said. The client is expected to visit the shops this week before cutting to three finalists. New York consultancy Roth Associates is managing the search.
Lands' End Preps RFPs
CHICAGO—Lands' End expects to have proposal requests out soon for its $20 million account, with presentations set for late September and a decision early the following month, a representative for the Dodgeville, Wis., retailer said. DDB's efforts to shield the Sears, Roebuck-owned account from its J.C. Penney's business by moving it to sister shop Element 79 were not successful. The representative said Sears shops Ogilvy & Mather and Young & Rubicam will not be excluded from the review, but that Sears has not indicated they must be involved. An agency list is being put together by the Rojek Cutcher Group in Cleveland.
Mindshare's Brookbanks Jumps to OMD
CHICAGO—Mindshare's managing director, Kathleen Brookbanks, has moved to Omnicom Group's media arm, OMD Worldwide, as managing director in Chicago. Confirming the move, Brookbanks said she will report to OMD president and CEO Joe Uva. She starts work on Aug. 1. Brookbanks will oversee OMD's Chicago, Dallas and Minneapolis offices.
Kansas Lottery Sticks With BE&P
CHICAGO—Incumbent Barkley Evergreen & Partners has retained advertising duties on the Kansas Lottery's $3 million business after a review of undisclosed contenders. The Kansas City, Mo., shop, which has handled the account since 1995, will continue for another six years, according to the terms of the contract. BE&P also handles advertising for the Missouri Lottery's $10-12 million business.
Kmart Hypes Joe Boxer Wear
DETROIT—Four 15-second spots backing Kmart's new Joe Boxer product line broke over the weekend. The spots, from TBWA\Chiat\Day, New York, continue the "Stuff of life" themeline. In addition, a direct-mail piece was distributed to more than 10 million households the week of July 21, and the July 28 Kmart circular features an eight-page pullout highlighting the new merchandise. Three 15-second back-to-school spots with a similar feel but a more focused sales message break Aug. 4.