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CEA Earns DOD Assignment
DETROIT—Campbell-Ewald Advertising was awarded an estimated $6-8 million recruiting campaign project from the U.S. Department of Defense, following a review with undisclosed participants. The project will include creating videos for interactive kiosks, and the work will feature all military branches: Navy, Army, Air Force, Marine Corps and Coast Guard. The Warren, Mich., agency currently handles the U.S. Navy’s $40 million account. The kiosks will be distributed through the summer to venues that attract young people, such as concerts, malls and sporting events.
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