Hotline

Coke Pushes Back Ad Campaign

NEW YORK—The Coca-Cola Co. has postponed a new ad campaign for its flagship brand until fall, sources said. A new campaign to replace “Life tastes good,” which was pulled on Sept. 11, had been scheduled to bow in late spring, a source said. The delay comes as the Atlanta company’s lead creative agency, McCann-Erickson, seeks a top creative director on the account in New York and as various taglines, such as “Thirsty for refreshment,” and “Coke is refreshment,” are being “floated,” sources said.