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Center Urges Anti-Alcohol CampaignWASHINGTON—Joseph A. Califano Jr., president of the National Center on Addiction and Substance Abuse at Columbia University, wants the liquor industry to pay for a national anti-alcohol advertising campaign similar to the American Legacy Foundation's anti-smoking effort, sources said. The recommendation is part of a new study on underage drinking that Califano will release this week. Califano has criticized NBC's agreement with Diageo to carry liquor ads. But it is unclear how he could compel the liquor industry to fund such an effort. Legacy's anti-smoking campaign was required as part of a settlement, after attorneys general in 46 states sued the tobacco industry. Califano declined comment. Decision Due on $40-50 Mil. EarthLink Business LOS ANGELES—A decision is due this week in the review for EarthLink's $40-50 million creative and media account. During pitches last week, agencies presented ideas that would prompt people to switch from their Internet-service providers to EarthLink, according to sources. Pitching on Tuesday were Wieden + Kennedy in Portland, Ore., Leo Burnett in Chicago, D'Arcy Masius Benton & Bowles in New York and McKinney & Silver in Raleigh, N.C. On Wednesday, EarthLink met with Miami-based Crispin Porter + Bogusky, Berlin Cameron/Red Cell in New York and the incumbent, TBWA\Chiat\Day in Playa del Rey, Calif. The Atlanta-based client did not return calls. Michelin Man Stars in New Spots DETROIT—Campbell-Ewald Advertising breaks its first campaign for Michelin North America today with spots that feature "Bibendum," the tire-clad Michelin Man who has been the company's symbol since 1898. The work retains the tagline that has been used since 1983, "Because so much is riding on your tires." The Warren, Mich., agency won the $35 million account last June. CEA referred calls to the Greenville, S.C., client, which declined comment.TBWA Moves Pernod Account to G1NEW YORK—TBWA Worldwide has shifted its Pernod Ricard business to G1 Worldwide—a partnership between TBWA and Japanese shop Hakuhodo—to separate that business from Absolut Spirits Co., Absolut executives confirmed. The recent move came after Pernod and Diageo purchased Seagram's wine and spirits business—a deal that did not include Absolut, which Seagram previously distributed in the U.S. Of the shift, Jim Goodwin, the new vp of marketing for Absolut in the U.S., said: "We're satisfied with the structures and procedures in place." Pernod could not be reached; the agency declined comment. News RoundupToshiba Computer Systems Group has cut VitroRobertson in San Diego from the review for its $20-30 million account, sources said. The client confirmed it had trimmed the list but declined to give specifics. Also contending are Doremus in San Francisco and New York, Mezzina/Brown in New York and Temerlin McClain in Dallas, sources said. The incumbent is DGWB in Santa Ana, Calif. … J. Walter Thompson in Atlanta has cut 4 percent, or seven employees, of its 160-person staff. The layoffs affect the shop's creative, account-service and administrative departments.

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