Bahamas Resort Seeks New Agency
ATLANTA—Our Lucaya has issued requests for proposals to agencies with tourism marketing experience. Billings are undisclosed, but sources peg spending at$3 million. Incumbent The Zimmerman Agency, Tallahassee, Fla., will defend. Other shops responding to the rfp include The Richards Group, Dallas; BaylessCronin, Atlanta, with sister shop Pinkhaus, Miami; and Gearon Hoffman, Boston. A decision is expected in December.
NEA, Eisner Go Their Separate Ways
ATLANTA—The National Education Association has moved its estimated $3 million account from Eisner Communications to Lagurens Hamburger Stone and AGS Communications. Sources at Eisner confirmed that the Baltimore shop, which had been the group's lead agency since 1999, had parted ways with the NEA. LHS is located in Washington, D.C.; AGS in Arlington, Va.
Cohn & Wolfe to Close Atlanta Office
ATLANTA—Cohn & Wolfe, once this city's most influential public relations firm, will shutter its operations by the end of the month. Young & Rubicam's decision to close the eight-person shop follows other C&W closings in Chicago and Sydney, Australia, earlier this year. Founded by Bob Cohn and Norman Wolfe in Atlanta in 1970, the shop once counted Coca-Cola, Chick-fil-A and BellSouth as clients. More recently, C&W was rocked by a series of firings and defections by top staffers.
Arnold Fires 20 at Headquarters
BOSTON—Arnold last week dismissed about 20 staffers in its headquarters here in at least its second wave of layoffs this year. Agency representative Rebecca Sullivan said 20 employees were terminated last Thursday owing to the continued economic slump. All departments at the Havas Advertising-owned shop had cuts, she said. The agency continues to employ about 800 in Boston. No other Arnold offices are currently affected, but further cuts have not been ruled out, Sullivan said.
Hearings Set in Pepsi, FCB Spat
CHICAGO—A hearing on Pepsico's request for a preliminary injunction against Foote, Cone & Belding is set for Dec. 13 and 14 in Cook County Circuit Court. Pepsi earlier won a temporary restraining order against FCB, preventing four veterans on its Aquafina water account from working on Coca-Cola's Dasani brand. A status hearing is set for this week in U.S. District Court on a lawsuit from Pepsi-owned Quaker Oats against FCB, attempting to stop the shop from working on Coke's Powerade brand because of its tenure on Gatorade.
Hotel Group to Name CEA, Digitas
CHICAGO—Six Continents Hotel Group is set to award marketing duties on its Priority Club loyalty program to Digitas and Campbell-Ewald. Digitas, Boston, will handle direct, relationship and Internet duties on the estimated $20 million account, while CEA, Warren, Mich., will get branding and advertising, sources said. The Atlanta hotel group held a review that included incumbent DraftWorldwide, Chicago; Fallon, Minneapolis; BBDO South, Atlanta; and The Zimmerman Agency, Tallahassee, Fla.