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Bromley Is First Latino Agency for Payless
DALLAS—Payless ShoeSource has selected BromleyCommunications to create an inaugural Spanish-language ad campaign. The action follows the recent hiring of an ethnic marketing director, Cecilia Garcia, at the Topeka, Kan.-based client. “They are going to get fairly serious,” said Bromley vice president of new business Pablo Trench. “For us it is a very special win because Payless has one of the best retail distributions in the nation in multicultural and ethnic neighborhoods, and has tremendous potential for growth.”
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