Brainworks Breaks Rib Campaign
DALLAS—Brainworks Advertising has created two30-second television commercials for restaurant chain Rib Crib Bar-B-Q. Both spots from the Tulsa, Okla., shop feature "Ed," a customer so passionate about Rib Crib barbecue that he takes to the streets with a bullhorn, directing traffic to the restaurant. The work is the first television effort from Brainworks for the client. Guy Galloway of Dempsey Film Group in Little Rock, Ark., directed the TV spots. Rib Crib operates 20 restaurants in the Southwest.
Third Degree Wins Arena Work
DALLAS—Facilities manager SMG has selected Third Degree Advertising and Communications to handle advertising for the Oklahoma City Arena, scheduled to open next April. In addition to the new facility, Third Degree will handle advertising for the existing Myriad Convention Center, where sporting events are currently held. The Oklahoma City-based agency won both accounts following a local review against undisclosed competition.
AHAA Is Set to Meet in New Orleans
DALLAS—The Association of Hispanic AdvertisingAgencies is holding its 11th semi-annual conference Sept. 6-9 in New Orleans. "ConCensus 2001" is the theme of the four-day gathering at the Inter-Continental Hotel. For details, contact AHAA headquarters in McLean, Va., at (703) 610-9014 or by e-mail at email@example.com.
Sony Begins $400 Mil. Media Summit
LOS ANGELES—Presentations are scheduled to begin this week for Sony Corp.'s consolidated $400 million-plus North American media business, sources said. Sony's European and Asian media accounts are expected to follow. Globally, the company spends a total of$1 billion. Although Sony has been talking to top executives at media networks for seven months, until now it has not asked for competitive information nor made clear whether it would launch a competition for its media business or simply restructure its global roster assignments. The company's media stable includes Bcom3's Starcom Mediavest Group, WPP's MindShare/The Media Edge; Publicis' Zenith Media; the Interpublic Group's Universal McCann; and Omnicom's OMD. All the agencies or their sister shops handle Sony's domestic and foreign business.
Georgia Governor Backs Ad Community
ATLANTA—Georgia Governor Roy Barnes will attend the Association of Independent Commercial Producers exposition this Thursday at Atlanta's High Museum. Barnes, a supporter of the feature film and commercial production industries, was behind the successful effort that made Georgia House of Representatives Bill 610 a law this past legislative session. The new legislation exempts production-related work from the state sales tax. The governor will be soliciting suggestions on how to build a stronger business base—including tapping into area Fortune 500 corporations—for the local advertising community.