Richards Gets Lifetime Achievement Award
DALLAS—The Radio-Mercury Awards honored Stan Richards with its 2001 Lifetime Achievement Award at the Waldorf-Astoria Hotel in New York on June 6. The company he founded, The Richards Group in Dallas, has produced six Radio-Mercury Award-winning commercials, including a Motel 6 spot that won the $100,000 grand prize in 1992. The Radio-Mercury Awards were established the same year to recognize excellence in radio advertising.
Shell Services Taps Dylan Moore Marketing
DALLAS—Shell Services International, a division ofRoyal Dutch/Shell, chose Dylan Moore Marketing Design to create an identity and awareness program for worldwide use. The global awareness program, targeted at some 90,000 end users, introduces Shell's unified computing environments, IT systems and support services. Work by the Houston shop will include brochures, posters and flyers in both print and online formats.
Flowers to Brand Diagnostic Health Services
DALLAS—Flowers & Partners has been selected by Diagnostic Health Services to create a brand marketing campaign. Headquartered in Las Colinas, Texas, DHS provides outsource diagnostic imaging, such as ultrasound, for hospitals and clinics. Dallas-based Flowers will be responsible for logo design, advertising, public relations, Web site development and market research. Billings were not disclosed.
Agencies Line Up for Military Inspection
NEW YORK—At least seven agencies returned questionnaires last week to participate in the review for the estimated $15-20 million account of the Joint Recruiting Advertising Program, sources said. Bates USA, the 10-year incumbent on JRAP, an umbrella marketing organization for all branches of the U.S. military, is defending. Other agencies include Arnold in McLean, Va., J. Walter Thompson in Atlanta, DDB in Dallas, and Grey, FCB and D'Arcy Masius Benton & Bowles, all New York, sources said. Jones Lundin Beals in Chicago is handling the review. Executives there could not be reached for comment.
The ING Group Goes Into Review
NEW YORK—The ING Group, a financial services firm based in Amsterdam, Netherlands, is in review, after its seven-month relationship with Jordan McGrath Case & Partners ended last week. The account is estimated at $50 million and involves creative and media duties for the North American portion of ING's business, headquartered in Atlanta. Blueprint Communications, an Atlanta consultancy, will issue a questionnaire.
Stop & Shop Supermarket Begins Search
BOSTON—Supermarket chain Stop & Shop has parted with Arnold after 20 years and has retained Pile and Co. to manage a review of its broadcast advertising account. The 300-store chain, which maintains locations in New England, New York and New Jersey, spent $7 million last year, according to CMR. Arnold in Boston has declined an invitation to defend the Quincy, Mass.-based retailer's account.