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Stop & Shop Parts With Arnold, Launches Search
BOSTON—Supermarket chain Stop & Shop has parted with Arnold after 20 years and has retained Pile and Co. to manage a review of its broadcast advertising account. The 300-store chain, which maintains locations in New England, New York and New Jersey, spent $7 million last year, per Competitive Media Reporting. Arnold, Boston, was invited to defend the Quincy, Mass.-based account but has declined.
Upromise Launches Premier Campaign
BOSTON—Upromise, the customer loyalty and college savings program, has launched its first national ad campaign.
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