Arnold Prepares VW EuroVan Ad Push
BOSTON—Volkswagen of America is preparing to launch an integrated TV, print, outdoor and direct campaign supporting its EuroVan, retooled for 2001 with a larger engine and lower price tag. The effort from Arnold, Boston, kicks off with a 30-second TV spot in July that incorporates the line, "There's nothing mini about it." Creative plays up the vehicle's European styling and an outdoor motif to target men. "It's more of an on-the-road feel," said Ron Lawner, chief creative officer at Arnold, who heads the VW account. Print ads appearing this month, with text such as "Van-asaurus Rex" and "It's big. It's fast. It's big and fast," will adhere to VW's trademark white-space-and-dry-humor tack. The effort will carry VW's overall tag, "Drivers wanted."
Lindt & Sprungli Looks to 6 New York Players
BOSTON—A half-dozen New York agenices have emerged in the review for Lindt & Sprungli USA's estimated $1-3 million advertising account. They are: DiNoto Lee, Earle Palmer Brown, Frierson Mee & Partners, Gotham, Pedone & Partners and Wolf Group, confirmed Judy Neer, evp of Pile and Co., Boston, which is overseeing the search. The chocolatier in Stratham, N.H., is not currently workin with an agency.
Rossignol Names Modernista!
BOSTON—The domestic division of French ski products company Rossignol has tapped Modernista! for a print-based project estimated to be worth $500,000-1 million, sources said. The Boston shop outdueled crosstown competitors Hill, Holliday, Connors, Cosmopulos and Holland Mark and Burlington, Vt., boutique Lisaius Marketing. Rossignol, Williston, Vt., has done much of its marketing in-house or through projects with various shops. The client last week declined to confirm that Modernista! had emerged the winner.
LoJack Names Marketing Chief
BOSTON—LoJack has appointed Donna Driscoll to the new position of vp of marketing. LoJack markets the nation's only police-operated, stolen-vehicle-recovery system. Previously, Driscoll was chief marketing officer at Roxy.com. Greenberg Seronick O'Leary & Partners here is currently the Dedham, Mass., company's lead ad agency. An account review is not planned at this time, a LoJack spokewoman said. LoJack spends $6 million annually on ads.
BOSTON—Thomasville Furniture has parted with Mullen/ LHC and placed its $8-9 million account in play. Separately, Sara Lee's Hanes division, also a Mullen/LHC client with its account already in review, says it will now consider agencies outside the Sara Lee roster. Mullen/LHC, Winston-Salem, N.C., is defending Hanes … The Boston Stock Exchange is seeking an agency for design-oriented marketing chores, a spokeswoman said. Shops in Boston and New York have been contacted about what is believed to be a six-figure assignment … Ideate, Watertown, Mass., has completed corporate identity work, including a new logo, for Matrix Partners, a Waltham, Mass., venture-capital firm … Chrysler has hired Fusion 5, Westport, Conn., for brand-consulting services.