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Minnesota Tourism Review Down to 5 ShopsCHICAGO—The Minnesota Office of Tourism named five contenders to compete for its $3 million advertising account. Vying for the business are Kruskopf Olson, Clarity Coverdale Fury, Foley Sackett, Bozell Kamstra and Colle & McVoy, all in Minneapolis. Presentations are scheduled for June 17 and 18, with a winner to be chosen shortly thereafter, said John Edman, the office's director. Incumbent Carmichael Lynch declined to participate in the review. Cut Expected to Michelin FinalistsNEW YORK—Michelin this week is expected a cut to three or four finalists in the review of its $35 million ad account, sources said. The cut comes after meetings with six contenders during the past few weeks. Vying for the business are Merkley Newman Harty, New York; Campbell-Ewald, Detroit; Carmichael Lynch, Minneapolis; The Martin Agency, Richmond, Va.; The Richards Group, Dallas; and Leo Burnett, Chicago. Consultancy Jones Lundin Beals in Chicago is managing the process. The incumbent is DDB, New York; DDB, Chicago, was eliminated from the competition in an earlier cut. Carat Adds Work From 3M, Notre DameCHICAGO—Carat USA has won new media assignments from 3M and the University of Notre Dame. For St. Paul, Minn.-based 3M, Carat will market a new product for the industrial and mineral division backed by about $5 million in media spending, said Susan Rowe, Carat's senior vice president and managing director in Chicago. The Notre Dame assignment involves promoting the executive master's program for the South Bend, Ind., university. The school plans to spend about $2 million on the effort. Layoffs Strike Chevy Shop Campbell-EwaldCHICAGO—Campbell-Ewald Advertising laid off 25 employees from its Warren, Mich., and Los Angeles offices last week, said CEO Tony Hopp. "It's no huge single thing that happened," Hopp said, citing "deterioration and deferrals" in spending for the cuts. The layoffs represent about 2 percent of the agency's staff. OnStar Extension DelayedCHICAGO—General Motors' OnStar unit has postponed the launch of its new Batman campaign (see page 8) until midsummer, the company said late last week. The TV spots for the multimedia interactive campaign from Campbell-Ewald Advertising, Warren, Mich., were set to break June 2. The campaign was put on hold because of "great opportunities" that were open in the fall lineup, a company representative said. Atlanta Shop Tapped By DowCHICAGO—Cramer-Krasselt's first work for Kemper Insurance broke over the weekend with the tag, "Policies that matter." C-K won the $10-12 million business last Monday following a review. The new campaign broke with 60-second spots during last weekend's Kemper Insurance Open golf tournament, and will continue with 30-second spots in eight markets, said Joel Borgardt, vice president of corporate marketing.

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