Bromley Earns Top FIAP Print Honor
DALLAS—Bromley Communications received a best of print award for the U.S. Hispanic market at the recent 2001 Ibero-American Federation of Advertising (FIAP) awards in Buenos Aires, Argentina. The San Antonio agency was recognized for work it created for Showtime. Entitled "Demasiados novelas" ("Too many soap operas"), the series featured people involved in over-the-top scenarios inspired by daytime television drama.
Third Time's a Charm for Witherspoon
DALLAS—Witherspoon Advertising and Public Relations, which has changed locations twice since a tornado struck the shop in March 2000, last week moved a third time to its original location in downtown Fort Worth, Texas. "We're ecstatic to be finally moving back home," said agency president Debra Morrow. "I can't say enough about everyone's morale and hard work during this phase." The freestanding red-brick building, which Witherspoon owns, was reconstructed and upgraded with new computer network and phone systems.
Fogarty Introduces Texas Two-Step Spot
DALLAS—Fogarty Klein Monroe last week launched a television spot to promote the Texas Lottery's new Texas Two-Step game. In the 30-second ad, shot at a Houston dance hall, two-stepping dancers explain how to pick numbers on the lottery slip's two playing fields. The spot began airing last week in advance of the first live lottery drawing on May 18. FKM of Houston was awarded the $40 million lottery account in 1999.
Triad Lands Upscale British Polishes
DALLAS—Henry Flack International, the North American distributor of Britain's J.W. Bollom & Co., has selected Triad Business Marketing to help market Bollom's Briwax line of professional grade wood polishes, sealers and related accessories. Dallas-based Triad will position the Briwax line as a high-end product for commercial and consumer use, tapping into Bollom's status as a supplier to the British royal household. Holders of the Royal Warrant of the Queen, such as Bollom, may display the royal insignia on their products and incorporate it in their advertising materials.
Fellers Marketing Enters Dallas Market
DALLAS—Fellers Marketing and Advertising has opened an office here to provide media services to its five offices in Texas and Oklahoma. Former Ogilvy & Mather media supervisor Cynthia Washlesky will lead the new outpost as director of media services. A desire for centralized planning and better media access led to the decision, the company said. The $60 million agency is headquartered in Austin, Texas.
Stone & Ward Continues Hospital Campaign
DALLAS—Stone & Ward has launched the third phase of a television campaign this month for Baptist Health. Using the positioning line "All our best," one 60- and two 30-second spots present images of patients with an instrumental arrangement of "Amazing Grace." Radio, out-of-home and newspaper advertising are included in the effort. Stone & Ward is located in Little Rock, Ark.