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Starz Puts $40 Mil. Account in Review

DALLAS—Starz Encore Group has placed its $40 million creative and media accounts up for review. Creative incumbent for the Englewood, Colo.-based company, The Richards Group in Dallas, is not participating. Media is now handled by Media Planning in New York, formerly SFM Media. Jill Wisehart, the client’s director of consumer and strategic marketing, is managing the search. Proposals are due back this week.

Danone Divides Global Creative on Biscuits

NEW YORK—The Danone Group has divided global creative duties on its biscuits business between roster shops Euro RSCG and Young & Rubicam, following a pitch that took place about a month ago, sources said.





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