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Gateway Selects Initiative for $250 Mil. Account
NEW YORK—Gateway tapped Initiative Media to handle its $250 million media buying and planning account last week. Initiative in Los Angeles prevailed after a two-month search involving several national media agencies, including New York shops Media Planning and Universal McCann, the incumbent. The company has decided to keep creative in-house. Randy Bixler, Initiative’s director of client services, is expected to run the business from San Diego, where Gateway is based, sources said.
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