Albuquerque Tourism Moves to McKee
DALLAS—The Albuquerque Convention & Visitors Bureau has removed its advertising account from 17-year incumbent Rick Johnson & Co. and placed it in the hands of McKee Wallwork Henderson following a review. Rick Johnson had defended the $600,000 account over three years. Said Steve McKee, president of the winning agency in Albuquerque, N.M., "We are excited to start the process of selling Albuquerque to the world. We feel that by having a stake in the outcome we can really put [the city's] best foot forward."
Temerlin Breaks Verizon DSL Work
DALLAS—Temerlin McClain this month unveiled its first print and television advertising for Verizon's DSL service. Tagged "How to get life done," the ads compare the experience of dialing up one's Internet service to the immediacy of life. States one ad: "I never have to dial up to kiss my wife. I never get a busy signal when I open a book. I never have to wait to download a sunset." Work by the Irving, Texas, agency also touts a free modem and PC camera with a one-year subscription.
Energy Star Homes Appoints Kolar
DALLAS—Kolar Advertising & Marketing has won the $400,000 account of energy-efficient homebuilder Energy Star Homes. The Austin, Texas, agency will work with the Dallas/Fort Wort-based Energy Star to launch a new home marketing program in North Texas. The campaign will involve significant public relations activities in conjunction with grassroots, builder-outreach and co-op programs such as "Clean Dallas" to increase awareness for the client.
Anderson Picks Up Border Business
DALLAS—Anderson Marketing Group has added tourism and auto dealership accounts to its roster. The San Antonio agency was selected following a review to handle duties for Eagle Pass/Piedras Negras, including the Piedras Negras Convention and Visitors Bureau, the Bridge Port Committee and the Eagle Pass Hotel and Room Tax Committee. Primary efforts will involve establishing an image for the border town as a tourist attraction and increasing commercial truck traffic across the new bridge into Mexico at Eagle Pass. The agency has also gained the account of Don Hewlett Chevy-Olds-Buick in Georgetown, Texas. Billings were undisclosed.
Price Communications Adds 3 Clients
DALLAS—The Price Communications Group has acquired three new clients: Computer Transition Services, Plains Wholesale Fireworks and Lee Lewis Construction. Billings were not disclosed. Price Communications is located in Lubbock, Texas.
Fitzgerald Wins Johnston & Murphy
ATLANTA—Fitzgerald & Co. has walked off with the advertising account of Johnston & Murphy. The Atlanta agency won the shoemaker's $4-5 million business after a review that included The Richards Group and DDB, both in Dallas. Seven-year incumbent BaylessCronin, also in Atlanta, parted company with the Nashville, Tenn.-based client in January.