Quaker Launches First Latino TV Campaign
DALLAS—SiboneyUSA/Dallas this month bows a national television campaign targeting Hispanic consumers on behalf of Quaker State Motor Oil. The effort, which includes radio, will promote Quaker's newest product, Higher Mileage Engine motor oil. Siboney uses race car driver Adrian Fernandez, a native of Mexico, as the spokesperson in the TV ads. The campaign is the first Spanish-language television series for Quaker State. The media budget was undisclosed.
Tulsa Selects Littlefield for Anti-Smoking
DALLAS—Tulsa City/County Health Department has chosen Littlefield as its agency to create a smoking prevention and cessation effort (The Match Project) as well as its Students Working Against Tobacco (SWAT) program. The health department awarded the six-figure account to Tulsa, Okla.-based Littlefield following a review. The two campaigns represent the first usage in Oklahoma of state funds for anti-smoking marketing.
Moroch Expands Disney Relationship
DALLAS—Buena Vista Pictures has appointed Moroch Partners to place print in 13 markets in the Southwest and Southeast. Responsibilities, which include media placement and print production for Walt Disney Pictures and Touchstone Pictures, will be handled jointly by the agency's Dallas and Atlanta offices. The new territories bring Moroch's total markets for Burbank, Calif.-based Buena Vista to 21.
Hartman Installs New Executive Team
DALLAS—A new management team has been named to lead Hartman Communications following the death of founder John Hartman last month. Co-owner Pat Hartman will serve as chief executive officer of the 12-person shop in Tulsa, Okla. Allison Radcliffe, formerly vice president of client service and new business development, becomes president. Melani Hamilton has ad-vanced to senior vice president and will continue to lead the firm's public relations practice. Cari Bashaw has been hired to serve as vice president of client services.
Belo Interactive Airs Richards' Spots
DALLAS—Belo Interactive launches a television campaign Monday, March 12, showing people going to extravagant lengths to get updated news. Four spots were created by The Richards Group of Dallas for the Web subsidiary of Belo. The client, also located in Dallas, operates newspapers and TV stations in 17 markets.
Giant Eagle Considers Trio of Finalists
BOSTON—Supermarket chain Giant Eagle is evaluating three finalists in the review for its estimated $15 million advertising account. In contention are The Richards Group, Dallas; Doner, Southfield, Mich.; and Hill, Holliday, Connors, Cosmopulos, Boston, sources said. FerrellCalvillo, New York, which had worked with Giant Eagle for eight years, did not defend the business. Client executives could not be reached. Pittsburgh-based Giant Eagle operates about 110 stores, mainly in western Pennsylvania, and has more than 80 franchisees in Ohio and West Virginia.