RJR Pulls Winston From Doe-Anderson
ATLANTA—Doe-Anderson Advertising & Public Relations has lost its cornerstone Winston creative account.Winston's parent, R.J. Reynolds Tobacco Co., confirmedit had notified the Louisville, Ky., shop that its$37 million cigarette marketing business would now be be handled on a project basis. Cornerstone Design in New York and Gyro Advertising in Philadelphia have received RJR assignments.
BBDO Kicks Off $250 Mil. Cingular Campaign
ATLANTA—BBDO launched a $250 million national marketing campaign for Cingular Wireless during the telecast of the National Football League's AFC title game yesterday. The tagline: "What do you have to say?" In essence, the television effort, created by BBDO's New York and Atlanta units, establishes a connection between wireless technology and self-expression. Cingular, the nation's second-largest wireless telecommunications company, was formed last fall in a joint venture between BellSouth Corp. and SBC Communications. All told, 11 regional brands are being reformulated under the Cingular banner to serve 19 million consumers in 38 states.
Iridium Satellite Names Gray, Kirk/VanSant
ATLANTA—Gray, Kirk/VanSant Advertising & PublicRelations has been designated lead agency by Iridium Satellite. Roger Gray, president of the Baltimore shop, said potential billings for the Leesburg, Va., and Tempe, Ariz., client could amount to $10 million. The agency will open a second office in Tempe to service the satellite communications company's advertising account. Plans center around a rebranding effort to attract customers in new target markets, i.e., "remote workplace industries" like mining, offshore oil drilling and aeronautics, according to Gray. Print advertising will appear in vertical trade publications such as Aviation Week and business periodicals including Fortune. Gray, Kirk/VanSant also will be responsible for the client's direct mail and collateral materials.
Layoffs Hit Leo Burnett Technology Arm
CHICAGO—Stung by cutbacks and failures among its emerging technology clients, the Leo Burnett Technology Group laid off about 25 of its 210 employees last week. Most of the personnel cuts came in the company's Boston and San Francisco offices. The high-tech unit, acquired by Burnett two years ago, claimed a 79 percent increase in revenue last year, when 83 people were hired. The fourth-quarter technology downturn hit the company hard. The division also has offices in Chicago and Austin, Texas.
Supreme Court to Review Tobacco Ad Laws
BOSTON—The U.S. Supreme Court last week said it will review strict new outdoor advertising rules in Massachusetts that aim to keep ads for tobacco products out of the view of children. Justices will hear appeals from Philip Morris Cos., R.J. Reynolds Tobacco Co. and other big tobacco firms. The companies claim the regulations prohibit virtually all outdoor tobacco advertising in the Bay State.