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RJR Pulls Winston From Doe-Anderson
ATLANTA—Doe-Anderson Advertising & Public Relations has lost its cornerstone Winston creative account.Winston’s parent, R.J. Reynolds Tobacco Co., confirmedit had notified the Louisville, Ky., shop that its$37 million cigarette marketing business would now be be handled on a project basis. Cornerstone Design in New York and Gyro Advertising in Philadelphia have received RJR assignments.
BBDO Kicks Off $250 Mil. Cingular Campaign
ATLANTA—BBDO launched a $250 million national marketing campaign for Cingular Wireless during the telecast of the National Football League’s AFC title game yesterday.
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