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GSD&M Wins United Healthcare Account
DALLAS—GSD&M has won the estimated $25-35 million account for United Healthcare following a review. The Austin, Texas shop was invited to pitch the Minnetonka, Minn.-based client after producing a book for a sister company, United Health Foundation. The agency competed against incumbent agency Campbell Mithun, Minneapolis, and several undisclosed agencies.
GM Ties With Sony Pictures Film
DETROIT—General Motors is launching a marketing campaign connected to Sony Pictures Digital Entertainment’s new Arnold Schwartzenegger film, The 6th Day.
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