Suissa Miller Wins $20-25 Mil. Princess Account
NEW YORK—Princess Cruises has awarded Suissa Miller in Los Angeles its estimated $20-25 million account following a two-month review that also included co-finalists Lowe Lintas & Partners in New York and McCann-Erickson in Los Angeles. J. Walter Thompson in Chicago was the incumbent. The cruise line is conducting a separate review for its collateral and direct response business after a split with collateral/DR shop Kaiser-McEwen in New York over creative differences.
Lucent Cuts to 2 for $20-25 Mil. Assignment
BOSTON—Hill, Holliday, Connors, Cosmopulos and Mullen have advanced in the review for the ad account of a Lucent Technologies spinoff, sources said. DDB Worldwide in New York and The Martin Agency in Richmond, Va., did not advance, sources said. Initially, a winner was expected to be chosen from among the four shops; however, presentations by Hill, Holliday and Mullen were deemed so strong, both were asked back for further evaluation, sources said. Lucent representatives and executives from Pile and Co., the Boston consulting firm overseeing the review, did not return calls. Hill, Holliday in Boston and Mullen in Wenham, Mass., are units of the Interpublic Group of Cos. The budget is estimated at $20-25 million.
Modernista! Breaks Holiday Gap Ads
BOSTON—Gap has unveiled a nationwide holiday-themed TV campaign by Modernista!. Four executions each have a different tagline. "Slow down" features a slow-motion snowball fight among Gap-attired twenty- and thirtysomethings. "Each one's different" shows people floating through time and space like snowflakes. A party taking place inside a decorative bulb is tagged, "Decorate yourself." A holiday kissing scene is shown in a spot called, "Give and receive." This is Modernista!'s first work for the client, which has produced ads in-house previously. A Gap representative said no decision has been made about working with Boston's Modernista! on future projects.
$25-35 Mil. United Healthcare Business to GSD&M
DALLAS—GSD&M has won the estimated $25-35 million account of United Healthcare following a review. The Austin, Texas, shop was invited to pitch the Minnetonka, Minn.-based client's account after producing a book for a sister company, United Health Foundation. The agency outlasted incumbent Campbell Mithun in Minneapolis and several undisclosed agencies.
Schwartzman Leaves Universal McCann
NEW YORK—Vikki Schwartzman, svp, director, strategic print services for Universal McCann since August 1999, has resigned from the agency, effective last Thursday, an agency representative confirmed. No replacement has yet been determined. Schwartzman could not be reached.
Ciociola & Co. in New York has won a $5 million creative assignment from Church & Dwight without a review. The agency will reposition the Princeton, N.J.-based Arm & Hammer Dental Care Gum and Clear Balance tablets for swimming pools.