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WSAAA Opens Membership to Media Companies
LOS ANGELES–The Western States Advertising Agencies Association is opening its membership to media buying companies for the first time, confirmed the Los Angeles-based organization’s president, John Crosson. Following a survey of its members, the association’s board of directors voted last week to amend the group’s bylaws accordingly.
Raytheon Revs Up $15 Mil. Review
BOSTON–Raytheon Co. is contacting at least 50 agencies, including some on the West Coast, regarding ad duties on the estimated $15 million ad account for its corporate and business units, a client official said.
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