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A Doe-Anderson Claims Winston Creative
ATLANTA–R.J. Reynolds Tobacco Co. has named Doe-Anderson Advertising and Public Relations lead agency for Winston brand advertising. The Louisville, Ky., agency won the business from incumbent Long Haymes Carr, Winston-Salem, N.C., which will continue to perform media duties for the Winston-Salem client’s tobacco accounts. Sources pegged annual billings at $37 million.
A Shoney’s Restaurants Puts Review on Hold
ATLANTA–Shoney’s Restaurants has cancelled its $10-15 million review, said company representative Sandy McCaffrey. The decision follows the February resignation of Shoney’s president and chief operating officer, Stephen Sanders, and last week’s departure of senior vice president of marketing Kent Smith.
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