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IHOP Considers Media Replacement
LOS ANGELES–The International House of Pancakes is considering putting $10 million in media into review. The Glendale, Calif.-based restaurant chain is currently talking to its lead agency, Bozell Worldwide’s Costa Mesa, Calif., office, and a handful of media buying companies about taking on media duties for California and Texas markets. The move follows the retirement of one of the company’s longtime media buyers, Dex Lasky of Tuscon, Ariz., according to an IHOP representative.

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