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MULLEN PLAYS THE STOCK EXCHANGE NEW YORK-Mullen in Wenham, Mass., is a finalist in the review for the $6 million ad account of the American Stock Exchange in New York. Merkley Newman Harty, New York, has resigned the business, confirmed a Stock Exchange official. The other contenders are: Hill, Holliday/Altschiller and Brouillard Communications, both in New York; Gillespie in Princeton, N.J.; and The Martin Agency in Richmond, Va. SCAROS SIPS STARBUCKS BOSTON-Scaros & Casselman in Stamford, Conn., has emerged as a finalist for Starbucks Coffee's estimated $10 million eastern regional ad account, sources said. Earle Palmer Brown and Berenter Greenhouse & Webster, both New York, are also pitching, sources said. Some undisclosed shops may also be in the hunt. LEONARD/MONAHAN MAKES NICKLAUS CUT ATLANTA-The list of agencies in the running for the Nicklaus Golf Equipment account is down to six. They are: Leonard/Monahan, Providence, R.I.; BBDO South, Atlanta; GSD&M, Austin, Texas; Ground Zero, Santa Monica, Calif.; Hollywood Cows, Orlando, Fla.; and Venue, Riviera Beach, Fla., said client director of marketing Andrew York. The shops will meet with Nicklaus officials the first week of November for creative duties. Media chores are handled by Media Horizons in Norwalk, Conn., but the contenders can make a pitch for that portion of the account as well. The company is currently spending around $2 million on advertising but pledges to increase that figure to $5-6 million next year. HUGHES IN LINE FOR MORE TIMEX BOSTON-The Hughes Agency in Norwalk, Conn., a Timex roster shop, is expected to pick up ad duties for the company's MTX Paging Products, a joint venture with Motorola, sources said. A Timex representative said a decision has been made but would not reveal the name of the shop. The representative did say, however, that Timex lead agency Fallon McElligott in Minneapolis will not be handling the assignment. KEILER BREAKS ADS FOR DELOITTE & TOUCHE BOSTON-Keiler & Co., Farmington, Conn., unveiled the latest of an ongoing broadcast effort for Deloitte & Touche, Wilton, Conn. The spots attempt to strengthen the accounting giant's image by focusing on its prominent clients, including Boeing, Nabisco and Starbucks. ONWARD AND UPWARD BOSTON-Hill, Holliday, Connors, Cosmopulos here has promoted Dave Gardiner to executive vice president and creative director; Gail Schoenbrunn and Jonathan Plazonja to senior vice presidents and group creative directors; and Chris Poulin and George Goetz to senior vice presidents and associate creative directors Rod Smith has rejoined Arnold Communications here as senior vice president and associate creative director. Smith had held the same title at Hill, Holliday.

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