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Oldsmobile Sponsoring X-Files Events
CHICAGO–General Motors’ Oldsmobile division’s Intrigue model will be the sole sponsor of The X-Files Expo, a 10-city road show beginning March 6 in San Francisco. Frankel & Co., Chicago, Olds’ promotions agency, engineered the tie-in with Twentieth Century Fox Licensing and Merchandising, Pasadena, Calif. The shop will conduct dealer promotions in each participating city. The expo includes exclusive merchandise and appearances by creative personnel from The X-Files TV show.
DMB&B Promotes TWA’s Expanded First Class
CHICAGO–Trans World Airlines today breaks a 30-second TV spot promoting 60 percent more first-class seating.
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