hotline

– InfoWorks Opens Irving Office for SBC
DALLAS–InfoWorks, the decision sciences marketing arm of Rapp Collins Worldwide, has opened an office in Irving, Texas, to service the SBC Communications direct marketing account recently won by Rapp. Officials at both the client and agency have declined to disclose the budget for the account. Tapped to lead the new division is Lou Schwarz, who has been appointed senior vice president of customer value management strategies. Schwarz, 40, was previously vice president of database marketing and decision support at Scudder Kemper Investments, the mutual fund and money management division of Zurich Financial Group.